Hue University Journal of Science: Economics and Development

INVESTIGATING THE EVOLUTION OF SMART TOURISM TECHNOLOGY AND TOURISM DESTINATION IMAGE: A BIBLIOMETRIC ANALYSIS

Duong Thanh Tung — 2024-09-30

This study investigates the development of smart tourism technology (STT) and tourism destination image (TDI), identifying trends and research gaps in relation to STT and TDI. The article employs a rigorous PRISMA Statement methodology to curate a dataset of 4,371 of the most reliable articles from two databases: Scopus and Web of Science, spanning from 1986 to 2024. This paper employs mixed methods, primarily quantitative bibliometric methods utilizing the Biblioshiny tool. Findings reveal that the annual scientific output on STT and TDI peaked at 666 articles in 2023, with a projected upward trend. The integration of emerging technologies such as metaverse, gamification, digital twin, smart media, augmented reality, and virtual reality with TDI gives rise to exciting research gaps. This study is unique and valuable since it divided the time period into four different slices, from 1986 to 2024, and used the Biblioshiny to create a longitudinal thematic analysis map. This research presents emerging topics, targeting key trends in STT and TDI.

FORMAL CREDIT, RURAL HOUSEHOLD LIVING STANDARDS: A STUDY OF THE NORTH CENTRAL REGION OF VIETNAM

Le Viet Giap — 2024-09-30

This study focuses on evaluating the impact of access to formal credit on the living standards of rural households in the North Central region of Vietnam. The propensity score matching (PSM) method was used on the Vietnam Household Living Standards Survey (VHLSS) 2020 database to examine this impact. The research results indicate that participation in formal credit has the potential to improve the living standards of households in the rural area of the North Central region. The improvement is approximately 2 percent of per capita income. In addition, this study also shows that formal credit can have a positive impact on poverty reduction. Specifically, participation in formal credit reduces poverty rates in rural areas of North Central Vietnam, although the reduction in these poverty rates is still modest.

TRADITIONAL FOOD PRODUCTS AND THEIR PROMOTION STRATEGY IN VIETNAM

Hoang Thanh Long — 2024-09-30

Traditional product development and their interest have been increasing among stakeholders recently. This research applies mixed methods of comprehensive literature review and secondary data collection related to the Vietnamese traditional food products (TFPs) production and a national promotion strategy for these products, namely the One Commune One Product program (OCOP). The results show that Vietnam has lots of traditional products, including foods, drinks, fermented products, … of which foods dominate the most proportion. In this study, TFPs in Vietnam are categorized into groups of traditional fermented products of alcoholic beverages, fish products, meat, soybean products, and vegetables. Additionally, the OCOP program has attained significant results of developing the TFPs, increasing income, and improving livelihoods for farmers.

EXAMINE THE FACTORS AFFECTING CUSTOMERS’ IMPULSIVE BUYING BEHAVIORS IN LIVE STREAMING COMMERCE

Tran Thi Nhat Anh — 2024-09-30

The rise of livestreaming trends has created a new business model known as livestreaming commerce, which is popular in Vietnam these days. However, little research has been done on impulsive buying behaviors in live streaming commerce, especially in the context of Vietnam. Using the Stimulus-Organism-Response (S-O-R) and Flow theories as foundations, this study develops a conceptual framework to examine the impact of livestreaming on consumers’ impulsive purchasing behavior. In this study, Partial Least Square – Structural Equation Modeling (PLS-SEM) was used to analyze data from the questionnaire survey of 363 customers who are familiar with live streaming platforms in Vietnam. By using SmartPLS for data empirical evaluation and hypotheses testing, research shows that the social presence of a live streaming platform and scarcity have a positive impact on consumer’s flow states, hence inducing consumers’ impulsive buying behaviors. E-tailers and live streamers may find this research useful in understanding customer’s buying behaviors and efficiently developing an action strategy for the long-term growth of live streaming commerce.